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Keywords are an essential component of SEO and play a crucial role in connecting a website to search engines. Search engines use complex algorithms to determine the relevance of a website, and keywords are one of the factors that are used to assess the website’s worth.
Keywords should be included in the main content of the website, such as in the headings, subheadings, and body text. This helps signal the topic of your site.
It’s also important to use keywords in a way that is natural and not keyword stuffing. Search engines have become sophisticated enough to detect when a website is using keywords unnaturally and this can result in penalties or lower rankings on search engines.So make sure you are using keywords in a way that is natural and makes sense in the context.
Keywords play a vital role in connecting a website with a search engine. For more information on this topic, check out our free ebook attached to this video! It contains more information on meta tags, long tail keywords, and so much more. Thanks for listening, Realtors! We will talk to you soon!
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